"Culture eats strategy for breakfast", famously wrote Peter Drucker. So ensuring that the company culture facilitates your business objectives is of paramount importance in knowledge-intensive businesses. Where do you stand, as an organization?
Your market position and brand strength depend on effective differentiation. This differentiation needs to be supported by all staff members - not just in theory, but in practice. Is it?
What is needed in your system/organization to achieve the strategic goals? What could be done to unleash effectiveness?